Real conversations with the people keeping small businesses running.
This series spotlights the humans behind the work – the creatives, strategists, service providers, and operators figuring it out as they go.
You’ll find honest reflections, delegation lessons, capacity wins (and the misses too), and what it really looks like to build a business that works without burning out.
Anastasia has worn a lot of hats – mortgage broker, speaker, designer, tech nerd, ADHD-brained idea machine – and she’s poured all of it into building a business that helps your business stand out online, without losing your mind or your weekends.
This powerhouse sunshiney human works best with business owners who give a damn. Who want to show up. Who care about their people. And who are sick of being told they need to look, speak or sell a certain way to succeed.
If you are looking for some extra hands with your building your online presence, you can connect with Anastasia at all the links below.
Share a snapshot of your business with us – who you support, and what you do?
I help business owners (like you) ditch the corporate clone vibes and build a bold, personality-packed online presence – without the fear, fluff, or faffing about.
Whether you’re showing up on video for the first time, wrangling your brand voice into shape, or finally sorting out the mess that is your Canva folder, I’m here to help you stop overthinking and start connecting with the humans who want to buy from you.
What do people think your work looks like – and what does it actually involve most days?
Well, my five year old thinks I fix computers for a living. Probably because I spend so much time frustrated with mine! In reality? I’m usually either helping capture and edit video content for clients, running master-classes or jumping on to help someone get out of a social media rut or come up with a bunch of ideas to get them started.
What does “being supported” look like in your business right now?
Big, big question. Honestly? The first thing I need is belief that I can do this and that people do want it. Once thats sorted, its all about picking the parts of the business that I continue to sweep under the rug – things like setting up proper systems rather than winging it, then actually following those systems without turning my brain into Gollum crouching in a corner hissing “we hatesssss it” (hello, ADHD).
What’s something you’ve delegated (or are considering delegating) – and what made you decide it was time?
In the business the first thing to delegate out was my bookkeeping. I might know how to read financials, but that doesn’t mean I’m any good at putting it all together, and by using a bookkeeper I know there’s a much better chance that I’m not going to get into any trouble! When I had my mortgage broking business, once it hit a certain level I started hiring a house cleaner once a fortnight. I loved it, knowing that any bits I’d missed or forgotten would be picked up. I’m looking forward to when No Grey Suits gets me to this point again! At the moment I also delegate a bunch of video editing to a wonderful pro editor that I was lucky enough to find early on. He saves me a bunch of time and heartache when I either don’t have the skill, time or energy to get those more complex video editing jobs done.
How do you manage your capacity – or at least try to keep things workable during busy seasons?
Badly! I haven’t worked this part out yet, and do the busy-burnout-guilt dance regularly.
Are there any boundaries or non-negotiables in your business that have made a real difference?
Having small children and a business from home is rough. Its taken me two years to learn that the type of work I take on has to be flexible, and that honesty is the best policy with clients – my clients know straight-up that there are no such things as hard deadlines for me, just approximate due dates. They also know that a turdler may join me on a Zoom call occasionally, or that sometimes I’ll need to bail at the last minute when I get “that” call from childcare.
What would you tell another small business owner who’s struggling to hand something over or make space for support?
If you can, outsource anything that takes you too long, eats up your energy and stops you focusing on the stuff you do best.
What’s one thing you’ve learned about yourself through running your business?
I’m still learning! I’ve learned that even if you work alone, from home, you still need people and a community to lean into, I’ve found this by trying out a bunch of networking groups both local and online and finding the ones that make me feel good. The distinction here is that I didn’t just go for the groups that would “make me the most money”, but that gave me the emotional support you don’t get from working from home with only doggos for company.
And now – some rapid fire Q’s ♥
Work soundtrack: silence, Spotify, or background chaos?
TV!
Biggest distraction when working from home?
Turdlers.
Best time of day to get work done?
Late afternoon
Go to snack..
Salted Pumpkin Seeds.
Connect with your new Small Business neighbour below:
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